BASICS
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Domain name. What's available? Does it have you best 1-3 keywords for promotion? |
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Displays OK on mobiles? Passes Google mobile friendly test, so has better search positions on mobiles |
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Bespoke web site or CMS which you can update and maintain yourself |
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Database required? to capture customer information, orders, store products, services, bookings (accommodation etc.), registration |
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PAGE CONTENT
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Home page quick message/ strap line |
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Pictures and/or video? Basic layout? |
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Style of menu structure, if needed |
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How to get to us, maps, multiple locations? |
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Contact us - Phones,email, postal address.
Email link or contact form? |
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Buy product / Book service form / Shopping cart |
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Payment facility |
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Price lists (if needed), product or service offerings, service lists |
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Opening times |
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Events/Diary |
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About us |
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Social media links Facebook, Twitter, Linkedin etc. |
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Blog required? |
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Useful links to other websites/ resources |
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Gallery of pictures |
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Customer testimonials |
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Articles |
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Use of cookies / cookie policy |
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SEO - Making your web site reachable |
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Stage 1 - Identify best keywords to target |
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Stage 2 - Optimise best keywords into web site |
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Stage 3 - Get web links built from outside web sites to your web site, measure keyword positions in search results |
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