| BASICS
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| Domain name. What's available? Does it have you best 1-3 keywords for promotion? |
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| Displays OK on mobiles? Passes Google mobile friendly test, so has better search positions on mobiles |
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| Bespoke web site or CMS which you can update and maintain yourself |
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| Database required? to capture customer information, orders, store products, services, bookings (accommodation etc.), registration |
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| PAGE CONTENT
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| Home page quick message/ strap line |
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| Pictures and/or video? Basic layout? |
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| Style of menu structure, if needed |
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| How to get to us, maps, multiple locations? |
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| Contact us - Phones,email, postal address.
Email link or contact form? |
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| Buy product / Book service form / Shopping cart |
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| Payment facility |
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| Price lists (if needed), product or service offerings, service lists |
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| Opening times |
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| Events/Diary |
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| About us |
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| Social media links Facebook, Twitter, Linkedin etc. |
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| Blog required? |
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| Useful links to other websites/ resources |
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| Gallery of pictures |
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| Customer testimonials |
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| Articles |
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| Use of cookies / cookie policy |
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SEO - Making your web site reachable |
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| Stage 1 - Identify best keywords to target |
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| Stage 2 - Optimise best keywords into web site |
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| Stage 3 - Get web links built from outside web sites to your web site, measure keyword positions in search results |
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